NIKE SB. 2006 - 2008
THIS LIMITED EDITION COLLECTION WAS A COLLABORATIVE PROJECT WITH SB BRASIL RIDERS Fabio Cristiano, Rodrigo Petersen AND Cezar Gordo + BRAZILIAN ARTISTS TO CELEBRATE LOCAL SKATEBOARDING CULTURE AND LAUNCH 3 PACKS, TO CREATE MKT ENERGY WITH THE ICONIC DUNK SB EMB (MADE IN BRASIL) TO LAUNCH SB BRASIL. THE BCS PROJECT WAS THE FIRST COLLECTION THAT HELPED IGNITE SNEAKER CULTURE IN BRAZIL AND WAS DESIGNED, DEVELOPED AND LAUNCHED IN BRASIL WITH FULL BRAND CAMPAIGNS AND EVENTS.
BRASIL CUSTOM SERIEs
• CREATIVE + ART DIRECTION
• COLOR + GRAPHICS + MATERIAL DESIGN LEAD
BCS.32008
BCS.12006
BCS .22007
SEE MORE
BCS.12006
STORY_ PERSONAL LINK TO SKATE CULTURE
THE CREATIVE DIRECTION WAS TO BRING A PERSONAL STORY FROM EACH SKATER AND ARTIST FLAVIO SAMELO TO EACH SHOE THRU COLOR, GRAPHICS AND MATERIALS. AFTER AN INITIAL BRAINSTORM EACH OF 'EM PROVIDED THEIR INITIAL
IDEAS ON THEME AND COLOR PALETTE AND I TOOK
THE LEAD AND DESIGNED THESE 4 DUNK SB'S
AT THE NIKE CASA DESIGN POD
IN SÃO PAULO, BRASIL.
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BCS.2
2007
STORY_"PICO DOS SONHOS" ( DREAMSPOTS).
THE THEME FOR THE SECOND BCS WAS INSPIRED BY DREAMING OF SKATING SURREAL SPOTS. WE'VE SELECTED 3 ARTISTS TO PAIR WITH THE 3 SB BRASIL PROS FABIO, CEZAR AND RODRIGO TO CREATE A HUGE ARTWORK TO DIGITAL PRINT. THE ROLL OF FABRIC WAS THEN DIE CUT INTO 500 UNIQUE PAIRS OF SOCKLINERS FROM PARTS OF THE ARTWORK. THE COLOR PALETTE AND BLOCKING LINKED THE 3 DUNK SB'S WITH UNIQUE PREMIUM LEATHER AND LASER ETCHED LOGOS. EACH SHOE HAD A LEATHER EMBOSS AND LASER ETCHING THAT WERE RELATED TO ICONIC GROUNDS FROM THEIR RESPECTIVE CITIES.
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BCS.3
2008
STORY_"MUSIC > WALKMAN"
THE FINAL CHAPTER OF THE BCS TRILOGY CELEBRATED MUSIC AND SKATEBOARDING THRU THE MOST ICONIC MUSIC DEVICE FROM THE EARLY 90'S: THE SONY WALKMAN. EACH ONE OF THE RIDERS HAD ONE OF THE ELEMENTS OF THE CASSETE PLAYER FOR THEIR RESPECTIVE SHOES. I DID THE ART DIRECTION AND ILLUSTRATIONS, GRAPHICS, COLOR AND MATERIALS.
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